An SEO agency performs search engine optimization by using on-page and off-page optimization strategies and tactics to increase a webpage's search ranking. The goal of search engine optimization (SEO) is to increase a company's visibility on search engines such as Google, Bing, and Yahoo and drive relevant traffic to its website.
The goal of search engine optimization (SEO) is to increase a company's visibility on search engines such as Google, Bing, and Yahoo and drive relevant traffic to its website.
Your website should be designed with one goal in mind – to attract visitors who want to learn more about your products or services. If this is not the case, there may be something wrong with the structure or content of your web pages. SEO helps search engines and people understand your content and what your business does.
According to BrightEdge, 53% of website traffic comes from organic search, making search engines the number one source of trackable website traffic. In June 2021, Google was the leading digital search channel with 79% of the search engine market share. The bottom line is that your website needs to use search engine optimization to be found online.
Hiring an experienced SEO agency can be helpful.
An ethical SEO agency uses White Hat SEO
There are two types of SEO in the online world, white hat and black hat.
White Hat SEO uses legitimate methods based on the ranking factors provided by Google and other search engines to set up a website's content, metadata, internal links and schema to rank higher in search results for relevant keywords. These efforts go a long way in helping a website climb the rankings and take advantage of search engine results page (SERP) features.
On the other hand, black hat SEO companies try to rig the system to help websites climb to the top of searches. However, these tactics ultimately harm a website's presence.
What does an SEO agency do?
What is White Hat SEO? There are more than 200 factors that help a page rank high on the search results page. A reputable SEO agency will use these factors as guidelines to improve your search engine rankings. They will work to ensure you have:
A secure website (HTTPS vs. HTTP)
A mobile-friendly website
Fast web page loading speed
Proper schema markup
Quality backlinks pointing to your website
An organized internal linking structure
Optimized images
Optimized metadata
They also regularly perform the following analytics and optimizations to ensure your site is performing well in search and meeting conversion goals:
Keyword research and content recommendations
Link-Audits
connection monitoring
Website code and structure analysis and optimization
Analysis and optimization of website content
Conversion rate analysis and optimization
Website code and structure optimization
Optimization of offpage factors
Why should I hire an SEO agency?
An SEO agency has experts in various areas of search engine optimization that may be beyond the capabilities of your marketing team. SEO can be very complex and time consuming. Additionally, as search engine algorithms change, it can be difficult to keep up with the latest ranking factors and online visibility improvement strategies. You will likely see a higher return on investment and better results by hiring a professional SEO agency than if you go about it alone.
Related article: 15 Interview Questions You Should Ask Before Hiring an SEO Agency
You will likely get higher ROI and better results by hiring a professional SEO agency than by going it alone.
Development of a tailor-made SEO strategy
SEO requires constant work to ensure a company's website is optimized. Good SEO agencies offer a range of services including website audits, fixing website errors and optimizing your website to take advantage of search engine ranking factors. However, the best SEO agencies are the ones that develop a customized SEO strategy for each client. While the processes and tactics used may be the same for all clients, every company's goals are different, and a great agency will tailor their SEO plan to help the company achieve its goals. In addition, they will be proactive and look for opportunities that you may not have considered to help you
A siled SEO team is not the best way to help a business attract the right website visitors. The best SEO agencies will work with your marketing and sales teams to ensure everyone is on the same page when it comes to filling your marketing funnel and sales pipeline with leads.
Signs of trouble with your SEO agency
A good search engine optimization agency will communicate with you regularly to discuss your goals, website data, and search performance. You should check your Google Analytics regularly to see how your website is performing and whether its strategy is working or not.
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